Throughout the 10-day event, C4 Energy joins an impressive roster of sponsors to host a unique consumer experience, the C4 Smart House, which energized the festival attendees with a set of creative and inspirational activations that result in participants walking away with a renewed sense of focus on the moments that matter to them. SXSW also served as the precursor to the brand's "4 Moments Of" Smart Energy campaign, created to celebrate the everyday moments of focus that unlock individual greatness.